This is how founder Todd Minnis described the evolution of his company Minnis Brands since starting to work with us.
“We’ve come a long way since 1977 when my father Robin Minnis set up Robin Minnis Sports. Now we’re a multi-brand fashion, leisure and sport agency. We pride ourselves on the service we offer and the customer and supplier relationships we’ve built over 40 years in sales and distribution of leading consumer brands.”
We’ve helped Todd turn Minnis Brands from a family business into a multi-brand fashion, leisure and sports agency. The first thing we did was to take him through a two hour Brand Sprint and he found the process very enlightening.
“I discovered many valuable insights about my brand and my business by going through the brand sprint process. I found it a very rewarding and enjoyable experience.”
Analysing and understanding the results of the brand sprint we created a totally new identity for Minnis Brands. We took the ‘heritage’ of the stag from the Robin Minnis Sports era and evolved it into a more modern and vibrant animated brand logo with a very 21st century feel.
We then design all Todd’s social media and print and built a new WordPress site to fully represent the vibrant fashion, sports and lifestyle brands his company represents in the UK and Ireland.
We created new video and animations that would bring the partner brands to life and a range of landscape and tall portrait sliders that would add to the unique visual feel and texture of the site.
Todd launched the site at a major UK sporting event at the NEC in Birmingham and the feedback and social media response have been amazing. His new brand and website have even helped Todd add new clients to his agency even during a global business downturn.