Building a global lifestyle brand
Although Zerofit is an international sports and lifestyle brand from Japan, the European arm is based in Ireland. The team were so impressed by the work we’d done for Minnis Brands, a multi-brand fashion, leisure and sports agency, they asked me to rebrand and redesign the global brand and website for Zerofit.
Zerofit is the most advanced range of base layers in the world, far superior in terms of materials and technology than Under Armour. Following a Brand Sprint with the team, we created a new global design and digital strategy base on the strapline ‘No other baselayer is made this way’. We positioned the products as a futuristic solution using advanced materials that will keep athletes and everyday users warm no matter what the weather.
The parent company in Japan were so impressed with my designs and brand strategy they asked us to build their new website including their new Woo Commerce shop which has been replicated across the USA, Europe and Australia. We also produced a series of promo video and stings and art directed a photo shoot to promote their worldwide campaigns.
Eugene Burns
