Design and innovation in sports technology
CoreTx is an innovative technology-driven palm cooling device for the global sports and health club sector. They approached us when they needed to reach key decision makers and business owners of health and fitness clubs, US colleges and global elite sports teams. It’s one of the most innovative sports technology products to have been designed and produced in Ireland.
We kicked-off the project with a Brand Sprint which uncovered the unique brand story of how Colin Edgar got the original idea to create the technology. This became an important part of the brand. I created a range of fliers and brochures based on strong headlines and powerful imagery to illustrate the benefits of the technology, aimed a range of sectors with key features highlighted as they applied to each one.
This was well received by Colin and his team and they asked us to further develop the brand language for the next stage of the project. Together we worked on an innovative and modular business-to-business ecosystem to build CoreTx sales.
This included art direction of a series of photoshoots and a series of promo videos and stings optimised for Google and social channels. We produced a series of marketing brochures highlighting the key sales messages for the target audiences.
It also included a mobile, customisable exhibition stand and new copy and visual styling for the website, and we recommended the game changing domain name CoreTxCooling.com where you can see more of our work.
Eugene Burns
