Chelsea Corporate is a London business broking firm specialising in helping buyers buy businesses in the UK. Impressed by our portfolio of work for a range of international clients, they asked us to completely refresh and reducing their brand identity and to apply it to all their brand, print, social and website.
Lead designer Eugene Burns took on board the client’s desire to keep the hexagon shape that was already an established part of the brand and developed a fresh hexagon-based design.
On the surface this is a traditional hexagon but look closely and you see it’s a ‘hand drawn’ rather than a geometric shape. There’s a human element, an intelligence behind the design, the kind of intelligence that drives buying decisions in business.
Having established the new logo, icon and typography he went on to look at creating a new visual language for the brand. The connected Cs of the logo and icon echo the name Chelsea Corporate itself while the hexagon suggests not only business connections but the connection that occur in nature and architecture.