Building a total brand experience
We launched the new brand identity and website for Smartvideo, the essential go-to place for video production, animated marketing videos, 3D virtual tours and video marketing in Ireland.
Smartvideo’s Paul Connolly said, “I’m very proud of our new design and website. It’s a bold but sophisticated look that tells both of our passion for video and technology but also signals confidence and the future direction we want to take the company.”
To create the new brand I wanted to capture the team’s passion for video and technology in their new identity, website and social media and build a total brand experience for the company. The identity is optimised for social media and can be used in a range of colours and contexts. The new site is partly inspired by recent Apple product launch sites in the way words and visual language connect together in a compelling way.
Eugene Burns
