The value of investing in design and technology
Automate To Evolve are a great example of a company that achieves significant growth by investing in design and technology.
Having created a new brand identity and website for this innovative, forward-thinking engineering company, we’ve evolved their marketing strategy following a significant investment in state-of-the-art laser cutting technology.
We worked with Managing Director Tina McQuillan to take the Automate To Evolve brand and website to a whole new level and created two new marketing campaigns supported by web, e-marketing and video promos.
The ‘Cut it out!’ campaign is aimed at business owners frustrated by the feeling their jobs are always at the back of the queue when they need fast turnaround laser engineering. The ‘Slice your costs’ campaign is aimed at business owners primarily in the food sector who need to evolve and automate their processes.
The new visual language was inspired by the iconic cover art of Blue Note jazz records representing the birth of automation in the twentieth century.