Chelsea Corporate a London business broking firm specialising in helping buyers buy businesses in the UK were impressed by our portfolio of work for a range of international clients. They asked us to completely refresh and reducing their brand identity and to apply it to all their brand, print, social and web communication.
Lead designer Eugene Burns took on board the client’s desire to keep the hexagon shape that was already an established part of the brand and developed a fresh hexagon-based design.
On the surface this is a traditional hexagon but look closely and you see it’s a ‘hand drawn’ rather than a geometric shape. There’s a human element, an intelligence behind the design, the kind of intelligence that drives buying decisions in business.
Having established the new logo, icon and typography he went on to look at creating a new visual language for the brand. The connected Cs of the logo and icon echo the name Chelsea Corporate itself while the hexagon suggests not only business connections but the connection that occur in nature and architecture.
Eugene selected imagery to further develop this theme. Interconnected hexagons from a modernist tower block: the glass slats from London’s Gherkin building: a close up of the triangular glass 3D blocks in a futuristic office tower.
Bringing design, imagery and typography together he created a fully adaptable and context-driven brand identity system, a new, fresh and distinctive visual language for the brand which he applied to the engaging and eye catching new site.
Buying businesses is an art. It’s about research, marketing, presentation and creativity but most of all its about making the right match. For this project Eugene brought the right elements together to create a new brand that’s innovative, memorable and highly successful.