Qualified solicitor and experienced legal recruitment specialist Fionntan Gamble choose us when he was ready to launch his new recruitment company in Ireland.
We took Fionntan through our creative brief and brand sprint process to help him identify the unique character of his business and to position the new company. We helped him with everything from choosing the name Signatus (the unique signature of the company) to printed materials and designed and built the new website signatus.co.uk
Fionntan knew his market extremely well as he’s an expert in legal recruitment. But as his advisors and business partners we took nothing for granted. We researched the market and identified some key areas that would help Signatus stand out.
We developed Trust, transparency and feedback as the brand proposition that would really help to position in Northern Ireland where these attributes are very often in short supply in the recruitment sector. The new proposition is particularly strong for the legal sector where trust and reputation are so important.
We selected imagery with a Northern Irish flavour and toned the images to match the new brand colours. We created a website with a unique brand identity and gave the Signatus team the tools to manage job postings and provide a secure platform for both their clients and candidates. We’ve gone on to create new video and animations to further develop the Signatus brand and to integrate the site with social media, Google search and HubSpot channels.