Brooklyn’s Lifestyle is a hyper-local digital magazine about all things Brooklyn in New York. The site’s founder Nat Cleary asked us to help her rebrand and relaunch her site, having seen our work for Luger London featured on a global web design showcase.
The new brand identity echoes Massimo Vignelli’s pioneering design work for the New York transportation system. The Helvetica typeface gives the design a classic feel and we’ve reworked some iconic elements of Brooklyn and New York metro signage. We combined this with lifestyle imagery but given it a distinctive style that’s urban, engaging and works well on social media.
The new design has helped Nat bring some major new advertisers on board including Mercedes-Benz and the new site is already getting lots of extremely positive feedback. Have a look at the new site here.
It’s significant that although we’re based in Ireland and the UK we can work with a client in Brooklyn NY and help them grow their brand, grow their business and get the best results. We already have lots of experience of working with clients in Silicon Valley, China, Japan and mainland Europe, so we’re very proud of our international reputation.