Total Brand Experience
Working as Creative Director of partner agency Interactive 1, Eugene created the new online brand positioning for VipNet, the major European telecoms and ISP company.
After carrying out an audit of VipNet’s communication, Eugene created a new visual language for the business, making better use of existing imagery and creating a stronger emotional impact for the brand.
He then lead the team that designed and implemented a new consumer website and a portal for online customers and integrated all the elements into a workable brand communication system for VipNet that could better reach their target audiences across the different sectors and platforms. The project was so successful that he was then asked to look at providing guidelines for the integration of the VipNet on and off-line brand communication including all the company’s advertising and direct marketing.
