News | Brandlogik | Branding Agency Dublin

16 Sep 2018

brandlogik Branding, Design, Total brand experience No Comments Permalink

Fearless Design – the spark to faster growth

brandlogik September 16, 2018 No Comments

Music is an inspiration for designers. It offers a template for new ways of thinking and innovative new approaches to fearless design and faster growth.

Legendary former Talking Heads frontman David Byrne, the Scottish-born musician with an Irish name, in his book ‘How Music Works’ examines why architecture, technology and local economies have played a lead role in creating and promoting different types of musical genres over the centuries. Byrne has always taken a bold and fearless approach to his music and pioneered many new approaches to composition and sonic creativity since the early days of Talking Heads in 1970s New York.

Byrne collaborator Annie Clark, better known as indie art-rocker St Vincent, uses unusual guitar tunings to create innovative new sounds and unexpected results in her Grammy-winning compositions. Her ‘sculpting the ether’ approach has parallels in graphic and web design that combines text, imagery, space and code to form new kinds of experiences. Have a look at this 3D video and with a St Vincent soundtrack for starters. Note you can navigate the video in 3D if you use the Chrome browser.

08 Aug 2018

brandlogik Eudeck, Presentations No Comments Permalink

Ideas take off with AR for presentations

brandlogik August 8, 2018 No Comments

Pitches and presentations are the lifeblood of business and creativity. It’s how we get our ideas across and win new business and partners. It’s often how we talk to colleagues and other audiences too. Everyone has Powerpoint, but it tends to make even the brightest ideas dull and flat. Its strength is its ubiquity, but the ‘one damn word after another’ approach highlights a weakness in design, typography and engagement. Death by Powerpoint is a problem that needs fixing.

Jump off the screen

Working with a major international company we got the idea to use AR for business presentations. We created Eudeck – it’s Powerpoint supercharged with AR for everyone in every market. Eudeck brings AR to the global presentations market. It’s a presentation platform with built-in AR tools. It stands alone, but works with PowerPoint too. So you don’t have to throw away old presentations to make them more exciting, more engaging and use our AR features. With Eudeck your images, text, data and ideas jump off the screen.

Make your ideas take off

Eudeck is more than an AR platform. It’s a tool to help create better presentations and helps you express your ideas better too. Our AR tools make your ideas take off. That’s why Eudeck is a valuable platform for users, partners and investors and a great European and international success story.

To find out more and ask to see the demo visit eudeck.com

15 May 2017

brandlogik Branding, Marketing No Comments Permalink

Branding your billion dollar startup

brandlogik May 15, 2017 No Comments

You’ve probably heard that London-based Improbable are the latest billion dollar startup. I have no connection the company apart from the fact that they’re based in my old office in Farringdon in Central London. It’s fun to think that we left some creative energy hanging in the air for the new tenants to breathe in – especially as their simulation platform owes quite a bit to the world of the Matrix.

You can be fairly sure Improbable wouldn’t have such a high valuation if their brand and trademarks weren’t in order and that they’ve taken the time to get the right brand and trademark protection in place for their business and their platform.

Without the right brand and trademark protection you could find your startup doesn’t have the value you’d expect

You may have already built your website, your brand identity and your social media channels, but if you haven’t had the time or the inclination to get expert advice your startup and your product could be in a serious situation. Without the right brand and trademark protection you could find your startup doesn’t have the value you’d expect.

It’s not enough to have a brand. You need to have a brand that’s unique and one you can defend and protect when it comes to seeking major investment and when registering your name and trademark for international markets. And don’t make the mistake that because you can register a domain name that’s all you’ll ever need.

30 Mar 2017

brandlogik Branding, Total brand experience No Comments Permalink

Branding – your future has already happened

brandlogik March 30, 2017 No Comments

Language can imprison and constrain human ideas and thinking. That’s the theme of Arrival, one of the most successful and thought-provoking movies in recent months. Understanding the language of an extraterrestrial race helps the main character played by Amy Adams realise she can break away from the constraints of traditional thinking and embrace her future. The future has already happened.

This idea resonates with my thinking on the total brand experience approach to design and business growth. Successful twenty-first century brands are not fixed. They’re not immutably encoded in fixed ideas and thinking. They move and grow. They evolve. They tell a fluid yet logical story that’s unique to the brand – unique to you. Your total brand experience includes the future as well as the past and present of your brand. It helps you create your future. It’s everything you do.

Your total brand experience includes the future as well as the past and present of your brand

Every great brand tells a great story and the future growth and development of your brand is already far from unknown. You can know where you want to go, know or have insight into what your future will be and plan for growth and revolution. Branding and design are an ongoing process that helps you grow your brand and build your future too.

11 Mar 2017

brandlogik Branding, Design, Marketing, Social Media, Total brand experience No Comments Permalink

Brooklyn's Lifestyle

Our new work for Brooklyn’s Lifestyle magazine in New York

brandlogik March 11, 2017 No Comments

Brooklyn’s Lifestyle is a hyper-local digital magazine about all things Brooklyn NY and sometimes beyond. The site’s founder Nat Cleary asked us to help her rebrand and relaunch her site, having seen our work for Luger London featured on a global web design showcase.

The new brand identity echoes Massimo Vignelli’s pioneering design work for the New York transportation system. The Helvetica typeface gives the design a classic feel and we’ve reworked some iconic elements of Brooklyn and New York metro signage. We combined this with lifestyle imagery but given it a distinctive style that’s urban, engaging and works well on social media.

The new design has helped Nat bring some major new advertisers on board including Mercedes-Benz and the new site is already getting lots of extremely positive feedback. Have a look at the new site here.

It’s significant that although we’re based in Ireland and the UK we can work with a client In Brooklyn NY and help them grow their brand, grow their business and get the best results. We already have lots of experience of working with clients in Silicon Valley, China, Japan and mainland Europe, so we’re very proud of our international reputation.

15 Nov 2016

brandlogik Branding, Marketing, Total brand experience No Comments Permalink

Big Data for Brands

Future Now – an introduction to Big Data

brandlogik November 15, 2016 No Comments

Google, LinkedIn and Amazon are essentially Big Data companies, so you’re probably using at least some of the tools they offer every day. Google search, for example, is a Big Data tool that everyone can use – the trick is to turn it into a tool that works for you and your business. But let’s look at Big Data and what it is. Essentially Big Data is about finding meaning in what you can measure about your business performance and you may have already come across data mining tools that measure specific business areas such as social media.

Essentially Big Data is about finding meaning in what you can measure about your business performance.

A Big Data approach allows business owners and managers to see the future before it happens, to see the meaning and the patterns in what they are doing now that can tell them what will happen to them and their business tomorrow.

In other words it gives you a better, more reliable view of your own performance and customer behaviour and takes a lot of the gut feeling out of business strategy by giving fast, reliable, real-time insights.

01 Nov 2016

brandlogik Branding, Design, Marketing, Total brand experience No Comments Permalink

Paul Smith and the power of a simple brand story

brandlogik November 1, 2016 No Comments

There will hardly be any Paul Smith customers unaware of the simple, yet powerful ‘origins’ story of the Paul Smith brand. A 17-year-old with a driving desire to become a professional racing cyclist, Smith had a serious accident and ended up in hospital for several months. While in hospital he made some new friends involved in the local art and design scene in Nottingham. So young Paul started to take an interest in their stories about the Bauhaus and contemporary design.

As the story goes ‘with the help of his then-girlfriend (now wife), Pauline Denyer, who was a Royal College of Art graduate, and a small amount of savings, he opened his first shop on 10 Byard Lane, Nottingham in 1970 named Paul Smith Vêtements pour Hommes.’ With no formal design training and having never gone to art school, Paul Smith still became one of the great English fashion designers, developing his own ‘classic with a twist’ style which has evolved for well over forty years.

The Paul Smith brand story is simple, but compelling. It’s the story of the thwarted athlete who still becomes a world beater. It’s the story of an outsider, not a fashionista, who makes interesting and enduring clothes and accessories with taste and quality. You don’t have to be one of the elite to be able to afford them. It’s the brand story of an everyman, which everyone can relate to.

14 Sep 2016

brandlogik Branding, Design, Social Media No Comments Permalink

Everyone Hero 4 web — Total Brand Experience

Does becoming a more social brand really help grow your business?

brandlogik September 14, 2016 No Comments

Recent research from statista.com says 83% of SMBs use social media as a way of driving growth for their business. The same source says 70% of professional marketers claim to have been successful in gaining new customers using social networks.

These figures tend to support my own analysis. Social media has become one of the first things business owners and marketers turn to when they want to get more growth or launch a new product. But just how effective is social media in building your brand and growing your business?

I recently talked to customer experience professional and social media expert Augie Ray of Gartner. Augie argues that marketers “cannot achieve their goals with the limited and shrinking reach of organic social media. Within a year or two, I think all social media marketing will be paid ads, with little effort dedicated to organic and free marketing.”

Brandcasting on social media rarely works

Augie thinks that while some brands do have a great success with social channels as they have great brand experiences that involve their audiences (examples are sports, entertainment and lifestyle brands like Apple and Samsung). But most do not and should be wary of placing too much of their focus on social media for marketing.

Social media marketing which isn’t really social will always be largely ineffective whether it’s paid for or not. Brandcasting on social media rarely works.

06 Sep 2016

brandlogik Branding, Design, Total brand experience No Comments Permalink

Design your future and get used to success

brandlogik September 6, 2016 No Comments

When you work with start-ups it’s soon clear which ones give themselves a greater chance of success. Companies that value design and value ideas and creativity in everything they do, always seem to do better than the rest.

If you don’t think creatively you’re not using the power design and inventive thinking give you to design your future and plan for success.

Design is important in everything you do. From the way you send emails, to the typeface and logotype you use and the signals your web site and social media accounts give your users. Good design helps you engage with, learn from and better understand your customers.

23 Aug 2016

brandlogik Branding, Total brand experience, Video and TV No Comments Permalink

Mulholland Drive and the lesson for startup brands

brandlogik August 23, 2016 No Comments

David Lynch’s 2001 neo-noir film Mulholland Drive left many viewers baffled and perplexed. But many were impressed by the audacity of the invention and creative vision and many critics consider it a masterpiece of modern cinema. It was even voted the best film of the 21st century.

Lynch had to take a massive change of direction to make the movie happen at all.

A TV production company backed Lynch to develop a new TV series to follow the success of Twin Peaks. So he developed a new idea, and shot an open-ended proof of concept pilot. Mulholland Drive was his new vision, his new creative plan.

Mulholland Drive is a good example of a creative pivot. You set out planning to reach a target, but end up finding something you didn’t expect to find.

But when his backers saw the pilot they pulled the funding and decided not to go ahead and produce the series. Lynch’s plan was in trouble.

But he didn’t stop there. Convinced of the idea and his concept he sought a new producer, a new backer to turn the TV pilot into a feature film. He dug deep and found a new way to reach a target he hadn’t set out to reach. Read more