Branding, Design, Total brand experience

06 Sep 2016

Design your future and get used to success

When you work with start-ups it's soon clear which ones give themselves a greater chance of success. Companies that value design…

brandlogik No Comments

Branding, Total brand experience, Video and TV

23 Aug 2016

Mulholland Drive and the lesson for startup brands

David Lynch’s 2001 neo-noir film Mulholland Drive left many viewers baffled and perplexed. But many were impressed by the audacity of the…

brandlogik No Comments

Branding, Marketing, Web

16 Aug 2016

Every great brand tells a great story – what’s your story?

It was Mad Men’s Don Draper who said that every great ad tells a great story. But you no longer…

brandlogik No Comments

Branding, Digital Disruption, Marketing, Total brand experience

07 May 2016

Five lessons from the Uber brand experience

Many of my clients are exciting startups intent on changing their market and, in some cases, changing the world too.…

brandlogik No Comments

Branding, Design, Marketing, Total brand experience

18 Apr 2016

Total brand experience – use your brand to grow your business

It’s an often overlooked but self-evident principle, that seeing how your brand performs helps you build your brand and grow your…

brandlogik No Comments

Branding, Social Media, Total brand experience

26 Dec 2015

A little less conversation – the problem with social media

Social media channels are placing less value on conversation. Blue ticks, algorithms and interwoven adverts are killing Twitter. LinkedIn is often…

brandlogik No Comments

Branding, Design, News, Total brand experience, Web, Work

01 Oct 2015

Building a total brand experience for Nuvem 9

Nuvem 9 are a new type of financial and accounting consultancy service that specialises in working with companies and entrepreneurs with…

brandlogik No Comments

Advertising, Branding, Marketing

01 Jul 2015

Cola wars – Coca-Cola’s new ‘one brand’ strategy

Around about the time the Beatles were becoming famous, Coca-Cola already had a ‘one-sight, one-sound, one-sell’ strategy in place, along…

brandlogik No Comments

Advertising, Branding, Design, Video and TV

10 Jun 2015

Copywriting and branding lessons from seven seasons of Mad Men

One of the interesting things about the recently ended Mad Men series was how it so often pitched its way…

brandlogik No Comments

Advertising, Branding, Social Media

22 May 2015

Mad Men, Coca-Cola and the big brand dilemma

In the Mad Men finale, broadcast late last night in the UK and Ireland, Don Draper and many of the…

brandlogik No Comments