It was Mad Men’s Don Draper who said that every great ad tells a great story. But you no longer need a Madison Avenue advertising agency to tell that story for you. You need good design, a great website and social media channels. And lots of hard work of course!
In my view every great brand needs to tell a great story. If you’re a brand owner or a marketing professional I think you’ll probably agree.
Each new Steve Jobs keynote created a chapter of the Apple story with every new product launch. Usually that was an insanely great story that anyone could connect with.
Enzo Ferrari took the famous prancing horse logo from a design on the fuselage of a World War 1 plane. He added the yellow background and invented the Ferrari logo as a good luck symbol. But you don’t need to be a petrolhead to understand and admire the power and history of the Ferrari brand.