As a new breed of design agency we’re always looking at new ways of improving our service and our skills so we can help our clients exceed their targets even faster.
We have our own moments of insight about our own business in the same way that we help provide insights for our clients. Amazon, for example, really started to gain momentum when the strategy of the company moved from trying to provide customer enjoyment to focusing on customer ecstasy.
A good way to grow your business is to examine the processes that you use and see if they are possible to improve or streamline. So we’re asking questions such as what is it that makes clients fall in love with their creative agencies and the people they use to drive their design and brand development? If you’ve tried this in your own business you’ll know it’s a very rewarding exercise that helps you see your business in a more ‘big data,’ Cubist way.
[blockquote]Amazon really started to gain momentum when the strategy of the company moved from trying to provide customer enjoyment to focusing on customer ecstasy.[/blockquote]
So we’ve started by looking at the creative thinking process itself and how it can be improved and developed to better ensure that our clients reach and exceed their goals and love the creative work we do for them even more.
We’ve kicked off the process with a new pdf brochure That Breath Beyond and a new section of the site where we feature some of our new breed of design thinking and insights. It’s a collaborative process of course and we can’t reveal too much about our current and future projects but it should be interesting for anyone wanting to learn more about the design process and ultimately grow their business and their brand.
Some excerpts from the brochure:
‘Don’t just build a business. Build a business and a brand that lasts.’
‘Design is not just words and imagery. Design is the creative use of interactive technologies of all kinds. It’s what you feel.’
‘The future is constantly being created today. Feel its breath on the back of your neck. Open your eyes to see what’s next.’
So That Breath Beyond is the first step in a new approach to design thinking that moves our approach from providing client enjoyment to client ecstasy, producing design solutions that get even better results for our clients. A very worthwhile journey for our new and existing clients too.
