Fearless Design – the spark to faster growth

Music is an inspiration for designers. It offers a template for new ways of thinking and innovative new approaches to fearless design and faster growth.

Legendary former Talking Heads frontman David Byrne, the Scottish-born musician with an Irish name, in his book ‘How Music Works’ examines why architecture, technology and local economies have played a lead role in creating and promoting different types of musical genres over the centuries. Byrne has always taken a bold and fearless approach to his music and pioneered many new approaches to composition and sonic creativity since the early days of Talking Heads in 1970s New York.

Byrne collaborator Annie Clark, better known as indie art-rocker St Vincent, uses unusual guitar tunings to create innovative new sounds and unexpected results in her Grammy-winning compositions. Her ‘sculpting the ether’ approach has parallels in graphic and web design that combines text, imagery, space and code to form new kinds of experiences. Have a look at this 3D video and with a St Vincent soundtrack for starters. Note you can navigate the video in 3D if you use the Chrome browser.

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This must be the place – how creative ideas are creating a new wave in business thinking

There’s a new wave of creativity sweeping the land. Virtually overnight creativity and creative ideas seem to have become much sought after commodities in forward-thinking businesses. To take our own business as an example, Brandlogik has been picking up new projects in Derry, Dublin and Tokyo and even in hitherto dark creative backwaters such as London. 

Becoming the number one ranked design agency site on Google helps, but that position has very little to do with SEO and everything to do with good content and a hard-earned reputation for understanding business and the role creative ideas play in business growth.

Bland is in danger of being beaten into retreat.

There’s a new wave of creativity in the arts too, which, in my view, has played a not insignificant part in the emergence of fresh thinking in businesses. Even the Oscars judges, who perennially celebrate the bland, gave Italian director Paulo Sorrentino an award for The Great Beauty, a film that’s arguably one of the most innovative, finely tuned and masterfully directed of the century so far. Read more

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