The firm, founded by Eoghan McKenna and Gerard Maye, brings together decades of experience in high-stakes criminal defence, fraud, and regulatory investigations. With a focus on early legal intervention, reputational protection, and cross-border insight, McKenna Maye aims to provide trusted guidance to individuals and businesses when it matters most.
The new brand’s personality lies in the reputation of its partners, Eoghan McKenna and Gerard Maye and their associated firms. It balances innovation with traditional reassurance, appealing to clients at moments of acute vulnerability. Empathy and understanding, as reflected in Harper Lee’s ‘climb inside of his skin and walk around in it’ approach, define the brand.
We developed the new brand, signage, stationery and website to reflect the changing nature of legal services across Ireland. Designed to feel confident yet approachable, McKenna Maye Legal sets itself apart with a focus on personalised support, clear communication, and seamless representation across borders. It speaks directly to clients who need strong legal expertise at pivotal moments in their lives.
Our AI-driven Brand Sprint approach led us to research and understand the emotions of those under investigation, while the unique visual language emphasises control and reassurance with confident, business-focused visuals. The yellow overlays add urgency, while metallic and bright blues instil trust and stability. The clean, future-proof typography reinforces professionalism, approachability, and clarity.
With strong roots in Belfast, Dublin Tyrone and London, McKenna Maye Legal reflects a growing demand for seamless, cross-border legal support—delivered with strategic insight and personal understanding.
Visit the new site at mckennamayelegal.com
If you’re ready to explore how we can reshape your brand, start a conversation with us today.
Eugene Burns
