July 13, 2014 brandlogik

Irish design’s leading role in the startup culture

If you’ve visited Dublin lately you may have noticed that the Irish economy is showing quite a few signs of recovery. In many areas the gloom of recent recession has started to lift and the technology sector in Ireland has been experiencing something of a boom due to several factors.

Leading tech companies like Twitter and Google have been growing and developing their Dublin presence, often citing the availability of a highly skilled graduates and a cosmopolitan environment as some of their reasons for increased investment in Ireland. And then there’s the Irish weather – seen as ideal for data centres, the temperate climate dramatically reduces the need to heat them during winter or cool them during summer. Who’d have thought the changeable Irish weather would turn out to be a great technology asset? While a few hundred new jobs in Dublin doesn’t mean a boom, it’s the quality and profile of the new Dublin based tech firms that catches the attention and leads to further interest from overseas investors.

So what do these things mean for design? As Ireland is becoming internationally respected for its startup technology and contributions in the areas of Big Data and web innovation, is Irish design ready to play a part in communicating and expressing new technological innovations? Will the Book of Big Data be the new Book Of Kells?

The great advantage Irish design has is an ability to embrace all types and styles of influences thanks to technical innovations and cultural diversity.  With the influential Game Of Thrones series being made in Ireland, design and film production are benefiting from the higher profile the international series brings.

Irish design reignited


We can say Irish design has always been at the centre of Europe as that’s where Celtic design originally came from. The knotted intricacy of Celtic design has echoes in contemporary Irish design and thinking. There’s a Celtic self-reflection about James Joyce’s Ulysses and the cubism of Joyce’s approach has the same origins as that of Braque and Picasso.

Thanks to its geographical location and, yes even the climate, Irish design is perfectly placed to be part of a technological resurgence and design itself is constantly changing and evolving with the technology. Dublin is in many ways more open to other cultures and influences than London and is proud to have an important part to play in the wider European business community.

If Ireland’s new startups and disruptive tech companies are really going to succeed they’ll need a new wave of well-trained design and brand specialists who able to help them grow their brand, grow their business and compete globally in any sector. Great design and creativity can be a great asset to startups and Irish companies of all sizes.

The swirls and knotwork of Celtic design are the interconnected data of twenty-first century communication – a knotwork of connectedness and a network of form and expression.

Irish design has the opportunity to be reignited for the interactive era and play a leading role in the startup culture. Irish design and Irish business has the chance to be at the centre of new thinking and new technologies. Wouldn’t you like your business to be part of the new wave?

Have a look at our brochure Irish design at the centre of Europe.

Eugene Burns





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