So how do you really do something to get your business moving? What makes the difference between doing very well thank you, and doing so well that you want to run outside and embrace everyone in the street?
The great thing is that there are a lot of very useful tools and approaches that can really help build a successful strategy for you and your business and, thankfully for us too, we have some really good skills and insights that can help you develop some new ideas and approaches.
If you know anything about marketing, and even if you don’t, you know the importance of branding. It’s not so much about having a great name and a great logo, it’s more about having an idea, an attitude, or a product that means more to your customers than someone else’s does. It’s about positing, getting the right tone-of-voice that gets your closer to your customers.
You probably know too that good design is essential. Not merely product or service design, but the kind of design that uses the right words and imagery that not only makes an impact, but really helps with sales and business growth too. A smart functional yet practical approach to design and marketing will really give your sales more power. It’ll help you touch those you want to touch and reach those that you thought may be just out of reach.
The next element that will really bring some oomph to your business is to add the power of social media to the design and branding that you have in place. With these three elements working together you should find that you’re really starting to get somewhere.
Big companies are getting behind social media big time.
‘66% of digital marketers surveyed working for companies with an annual turnover of more than £100m agreed that social media is integral to business strategy, while 67% said that social media activity was ‘integral to their marketing mix’ (research from Econsultancy and Adobe).
Not meaningless strategy talking but figures that show there are real business benefits from social media, and that using social media as an important part of your business sales channel rather than for brand awareness is set to grow too. You can read more on this here.
At the end of the day it’s all about having great ideas that grow you business. It’s about using the power of branding, design and some effective social media tools to generate business and help you grow. It’s all about engagement.
Have the encourage and good sense to find good ideas for your own business and don’t be afraid to find good ideas and even more good sense from the partners and agencies that work with you. You’ll find it’s a very powerful way to grow.
